Part 2 of answers for Shel Israel
“Part II of answers to Shel Israel’s questions for The Red Couch book he’s working on with Robert Scoble. Also a bit of music from USA for Africa (1985). One of my neighbors is sitting outside my window, so I felt self-conscious. No matter. ;->”
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Transcript
This transcript was automatically generated.
Good morning, everybody. Good
morning, everybody. We miss C. S
. We do. It’s the morning coffee
notes
Review ha ha ha
It’s the good morning coffee
notes for you
That’s right. It’s morning
coffee notes for me and you
Hey everybody, it’s huh April
16th
5 this is the fumbling around
morning coffee notes
I was I’m doing a lot of sort
of prep work here to get this
thing going and I mean in the
process
I’m completely losing all the
spontaneity that goes into
Creating one of these
magnificent morning coffee no
podcast deals
So I decided that while I’m
getting everything together
instead of just around sort of
like, you know
Thinking of things to talk
about and not talking about
them
I thought well, let’s just get
the microphone going here and
we’ll figure out how to get
these things to work and just a
minute
Well, I wanted to open up with
a clip of a song that was
Think it was like was it 1985?
Yeah
Yeah, USA for Africa
We are the world and I want to
play a bit of that not the
whole thing because I want you
to go out and buy the song or
Give money for Africa
Because it’s a good cause and
oh cool the dishwasher
If you were hearing I don’t
know if you can even hear it,
but in the background there was
a dishwasher going up there
It goes again
So much I thought it was
stopping but you know, that was
all part of like being
spontaneous
I could have like waited for it
to finish and before I did my
morning coffee notes podcast
the
Well, let’s see. Okay. First.
Let’s do the music and here Here’s a to do. Oh wait first.
What I have to do is I have to get it out on to Toodly ting ting ting ting to that was a little Irish doodly- doo Ding ding ding ding ding. Why isn’t that showing up? I have my little stupid? Player thing And I inserted it properly I thought It’s a little motherfuckers and showing up Damn it He is a motherfucker Because we’re on Windows. That ’s why The cool thing about Windows, you know Mac users are so pleased with themselves They’ve got a new operating system and they always like to tell you well We have it so much better than you do. Okay. Well Windows users. We have an answer for that is you do and so what? We like being losers We like using the inferior operating system. Why because it’s it improves our character.
It strengthens our philosophy Who wants to be like I’m not a Yankees fan yet If you know if you always went for like the best team in baseball one would say well God you got a roof for the Yan kees, right? But um when I’m not a Yankees fan. I’m a Mets fan. I go for philosophy and although it may not appear Okay, that Windows has a superior philosophy to Macint osh. In fact, it does. I Know it seems weird. I know it does but it does In us Windows users are actually very happy to be using this system even though at a moment like this I’ve inserted the USB To do DD DD the stupid little device $49 mp3 player thingy and I’ve inserted it into a slot the operating system said that it recognized it and Then proceeds to not show it up on the desktop because what I was going to do was copy the song onto the stupid little device and then Then what was I going to do I was then going to plug that into the speaker and then Weird there’s a guy sitting right outside my window I just realized it and now I have to like do this thing and like be aware that there’s somebody Like listening to me talk while I’m doing it in real time. I Don’t like that very much It’s a problem moving in a fucking apartment man It’s like I like living in a house better because like it was never anybody sitting right outside your window Anyway, let’s find the stupid music To to to oh there. Yeah, that’s it. No Well, let’s try this plug it in and unplugging again. Maybe the power isn’t on Maybe the power maybe the battery ran out. That’s a possibility. Let’s see. I’ll bet that’s it Let’s try adding a new battery here Because then what I want to do is I want to answer Just gonna pretend I’m on the fucking phone. How’s that? How ’s that for an answer? I’m gonna put a new battery in here and see if that helps But then what I want to do is answer the final questions On shill Israel’s questionnaire thing But the batteries out Oh, what was that? I Don’t know if you heard that.
Did you hear that? See it’s power is baby on Yeah, oh seems to have helped we only have two megabytes free so I will have to delete something Because there’s no doubt this bigger Okay, got one of these Belkin seven port things Very nice. I found new hardware It’s a disk drive it says and There it is it’s drive I So that was the problem the problem was that it was out of battery put a new battery in and everything’s fine Okay, so there’s a 21. Oh Bill Gross gives lead him I Thought Bill Gross would do I listen to him talking at the web 2. 0 conference and You got to tell you I was pretty nauseated the the trip there seems to be that They’re sort of pretending that the bubble ever burst and so guy like Bill Gross gets up on stage and they use the same old Sort of like well, gee, you know, we were on a stage in 1998 raising money together And I got more money than Bill, but Bill’s a lot smarter than me Okay now Tell me why that matters in 2004 which is when this thing was done So gross gets up and does a demo of a new web search engine and it actually sounds pretty good And I kept thinking while I was listening to it. Well, all right, it’s a demo. I can’t really see what he’s talking about And then I thought wow, you know, how much better it would have been if instead of going to this conference And I assume thinking that he’s talking like to like everyone who matters That if he like sort of went on the road and in this day and age what that would mean is Basically sending an email to some guys who have blogs that lots of people read Maybe even lots of blogs even people that don’t get read a lot, you know, like maybe the techno ratti 100 or something like that, you know, and And then you know And then we could try it out and we would use it not just once but 25 times So we would go poke around at all the little nooks and crann ies of it and try to figure out what we like and don’t every time Of course that we poke into another nook and another cranny We write about it and that helps keep the buzz or start the buzz for it I don’t even remember the name of a search engine snap or something like that I’ll find it out and I’ll point to it from today’s scripting news today is the 16th in case I think I did say that But um But you know, so they go to the insider conference and they all sort of like, you know talk to the VCs and Hey, you know, even if the VC gives you a lot of money, then where are you because how do you spend money to market these days? I mean really it’s all like basically getting the word out.
That’s what you got to do And get people using it so that they don’t just talk about it and then forget about it. They have to feel like Okay, you know every day I’m going to wake up. I’m going to start like looking in this search engine instead of looking at Google And that’s a real real tool order, but that’s the reality And it’s you know, maybe he’s got a lot of innovations and I ’m sure he filed a few patents there, but uh Well, I think it takes more to actually make it successful Uh roll out these days. So now I’ve got the music where I want it What I’m going to do is I’m going to unplug this mofo from usb And then let’s see. So it’s been removed And there’s run dmc. This is going to be a bitch trying to find it Let’s see. What was it? It’s usa for africa, right? So I should have left the dm window up on the screen Oh, what was the number? Ha that’ll tell us I’m sorry. I’m sure you’re very interested in this and the song isn’t even all that great Well, there it is But what’s so cool about it actually is that it’s got all these great stars on it and then and actually they’re saying something That’s pretty nice, you know Okay, so you can hear those people talking outside. They’re smoking too smokers Good thing the window is not open All right, here we go. You ready? Oh Oh Oh There comes a time When we heat a circle When the world Must come together as one There are people dying Oh, when it’s time to lend a hand to light The greatest gift of all We’re gonna go on Pretending to be there by the day Because the moon Somewhere we’ll see the good change In the upper corner That’s great. Make them the way Team the Turner It’s michael jackson Oh Diana Ross Here comes Deon Warwick Oh Really Nelson That’s Al Jarreau and here comes Bruce Springsteen Oh Kenny Loggins Steve Perry That was Darryl Hall here comes Michael Jackson We’ve done Oh, this Yui Lewis and this and Louis Yui Lewis and here’s Cindy Leper And Kim Karns And Yui and Cindy and now Ray Charles Bob Dylan Stevie Wonder And Bruce Springsteen And everybody else So Hey Hey That’s Bob Dylan right there Now We make a better day just you and me We are the world We are the children We are the ones who make the better pay So let’s not kill that I’ll make a better day I’ll cross the way Take a big little bottle of wine Just do your make a better day Just you and me I’m on the river We are the world We are the ones We are the children We are the ones who make the better pay So let’s not kill that I’ll make a better day I’ll cross the way Take a big little bottle of wine Just do your make a better day Just you and me We are the world We are the world We are the world We are the world We are the children We are the children We are the ones who make the better pay So let’s not kill that So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your 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the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way So it’s a question to step up to carefully You don’t see a lot of executives blogging Jonathan Schwartz at Sutton is basically the only one that comes to mind and I think he’s done an artful job of it There was some controversy where he posted some information that normally wouldn’t be discl osed or wouldn’t be disclosed in such a way or whatever and it affected the stock price and created some kind of I think it was about competition with HP and he said something about HP that wasn’t really all that kind I’m not remembering exactly but I remember that there was a controversy about it and I remember thinking, well, so what? He’s a competitor and he doesn ’t like HP but we know that I mean, if he did like HP I mean, really liked HP maybe they should find somebody to run the company who doesn’t like them so much because this is like a company who competes directly with the company that he runs so if you’re looking for an example I guess look no further than Jonathan Schwartz at Sutton he’s doing an exemplary job to my knowledge, I don’t think anybody at Microsoft’s executive level is blogging I know that there’s been there’s been occasional sort of like forays into it there was an Apple executive who marketed Ken Bereske I think it’s his name, he blog ged for a little bit I know GM has a blog but I think it’s run by their ad agency which to me, that means it’s not a blog you know, unedited voice of a person it’s sort of my benchmark of what makes something a blog I think I’ve already answered number eight which is the last question what is different about a company that allows blogging and oh boy, well maybe I haven’t answered what is different about them is that they oh boy you see, the thing is that what I’m really looking for and this goes so far across the board basically in every area that blogging touches is what I’m looking for is like, never mind a company that allows blogging what I’m interested in is bloggers that form companies and because there you’ll find that the philosophy of here’s another sort of key phrase key identity for blogging is come as you are and that’s and we’re just folks so it means like you know, the joke the joke way of saying it is that he’s blogging in his pajamas or he’s not wearing any pants or whatever that’s a sort of cute, maybe even derogatory demeaning way of saying come as you are I mean if you’re wearing jeans and sneakers and a t-shirt that’s fine, we’re just blog gers here and so a company that was built out of bloggers would have an idea of what it was doing, presumably a good company built out of bloggers would know what it’s doing and would be already tied into the community would already have a fantastic publicity machine public relations for this company really would mean relating with the public as opposed to relating with the press they would have so many advantages over their competitors it’s sort of like when users form companies, I wrote about this it’s how to make money on the internet version, there was a first version written in 2000 and a follow-up, I think it was 2002, which basically says that it’s easier for a user to become a manufacturer than for a manufacturer to become a user and it’s ironic because the conventional wisdom is that it’s the other way around that users you know, the reason why we have to go to the mountain and pray at the altar of the geniuses that work inside the, you know, hugely rich and deep companies and big companies that we admire so much is because we poor little people don’t have the ability to do what they can do which I think we pretty well debunked, I think that actually the act of creativity is something that only a person can do a company really can’t do that and when creativity is the product then, you know, you have to look to a small group and maybe just an individual and so the users basically will get ideas for products and manufacturers to the extent that they can embrace that concept and profit from it well, that would be a company that allows blogging would be very well tied into the network of users who are, you know, thinking about their products and not defending against them and not trying to protect themselves from them but rather enjoying the interaction and finding it very intellectually gratifying to learn from them. I wrote about this in my piece about RSS yesterday that the reason why RSS has been successful to the extent that it has been successful is that it’s because the users are driving it and not the tech industry. The tech industry Yahoo and Microsoft as two examples of doing it the right way are basically just using the technology as it came out of the blogging world and finding it that it works really well and, you know, my guess is that if they had tried to screw with it they would have been left out of it and I think that ’s by the way is where Google is. Google is going to need to swallow its pride and get in there and use the technology that was created outside of Google and it’s hard for them to do it because they’ve been such a successful like juggernaut of money making that, you know, for them to think that perhaps they could, that some other people had done something that was worthy of them supporting well, you know, they were born on that premise.
They didn’t invent HTML or HTTP yet they built a phenomenal company off of those two standards and they need to do it again and the question is how far will they have to slide before they actually get this and actually start doing it. Now, I’d love to be proven wrong on this one I’d love to find out that they have a great aggregator in the works and they have a new Ajax version of the blogger interface, you know, user interface and a really phenomenal API for that and it’s all, you know , going to be announced on Monday morning we’ll spend next week just figuring out wow, you know, look at how the world changed see, that would be, that would be lovely but only if they respect what everybody else has done so that we don’t all like have to like, you know, justify our existence after that you know, but you know, we’ll see what happens anyway I really appreciate, oh wait, there’s one more, oh my god, oh my god there’s so many more questions how do I see blogging changing business why did I not see these, some people call you the father of blogging what’s the biggest mistake a corporate blogger could make I’m going to have to do another one of these, that’s obviously the case because, you know, I was just let’s see where we are in terms of time yeah, 37 minutes it’s amazing how close we got to 40 so, and I’m starting to get talked out and it’s looking like it’s a nice day outside, it’s about 1. 30 here in Florida, so I’m going to call it a day right now and I wish you all have a great day a great, you know have some coffee, if it’s morning where you are, like take some notes yeah, listen to some great tunes and you know, keep on keeping on alright, see you later, bye
Let’s do the music and here Here’s a to do. Oh wait first.
What I have to do is I have to get it out on to Toodly ting ting ting ting to that was a little Irish doodly- doo Ding ding ding ding ding. Why isn’t that showing up? I have my little stupid? Player thing And I inserted it properly I thought It’s a little motherfuckers and showing up Damn it He is a motherfucker Because we’re on Windows. That ’s why The cool thing about Windows, you know Mac users are so pleased with themselves They’ve got a new operating system and they always like to tell you well We have it so much better than you do. Okay. Well Windows users. We have an answer for that is you do and so what? We like being losers We like using the inferior operating system. Why because it’s it improves our character.
It strengthens our philosophy Who wants to be like I’m not a Yankees fan yet If you know if you always went for like the best team in baseball one would say well God you got a roof for the Yan kees, right? But um when I’m not a Yankees fan. I’m a Mets fan. I go for philosophy and although it may not appear Okay, that Windows has a superior philosophy to Macint osh. In fact, it does. I Know it seems weird. I know it does but it does In us Windows users are actually very happy to be using this system even though at a moment like this I’ve inserted the USB To do DD DD the stupid little device $49 mp3 player thingy and I’ve inserted it into a slot the operating system said that it recognized it and Then proceeds to not show it up on the desktop because what I was going to do was copy the song onto the stupid little device and then Then what was I going to do I was then going to plug that into the speaker and then Weird there’s a guy sitting right outside my window I just realized it and now I have to like do this thing and like be aware that there’s somebody Like listening to me talk while I’m doing it in real time. I Don’t like that very much It’s a problem moving in a fucking apartment man It’s like I like living in a house better because like it was never anybody sitting right outside your window Anyway, let’s find the stupid music To to to oh there. Yeah, that’s it. No Well, let’s try this plug it in and unplugging again. Maybe the power isn’t on Maybe the power maybe the battery ran out. That’s a possibility. Let’s see. I’ll bet that’s it Let’s try adding a new battery here Because then what I want to do is I want to answer Just gonna pretend I’m on the fucking phone. How’s that? How ’s that for an answer? I’m gonna put a new battery in here and see if that helps But then what I want to do is answer the final questions On shill Israel’s questionnaire thing But the batteries out Oh, what was that? I Don’t know if you heard that.
Did you hear that? See it’s power is baby on Yeah, oh seems to have helped we only have two megabytes free so I will have to delete something Because there’s no doubt this bigger Okay, got one of these Belkin seven port things Very nice. I found new hardware It’s a disk drive it says and There it is it’s drive I So that was the problem the problem was that it was out of battery put a new battery in and everything’s fine Okay, so there’s a 21. Oh Bill Gross gives lead him I Thought Bill Gross would do I listen to him talking at the web 2. 0 conference and You got to tell you I was pretty nauseated the the trip there seems to be that They’re sort of pretending that the bubble ever burst and so guy like Bill Gross gets up on stage and they use the same old Sort of like well, gee, you know, we were on a stage in 1998 raising money together And I got more money than Bill, but Bill’s a lot smarter than me Okay now Tell me why that matters in 2004 which is when this thing was done So gross gets up and does a demo of a new web search engine and it actually sounds pretty good And I kept thinking while I was listening to it. Well, all right, it’s a demo. I can’t really see what he’s talking about And then I thought wow, you know, how much better it would have been if instead of going to this conference And I assume thinking that he’s talking like to like everyone who matters That if he like sort of went on the road and in this day and age what that would mean is Basically sending an email to some guys who have blogs that lots of people read Maybe even lots of blogs even people that don’t get read a lot, you know, like maybe the techno ratti 100 or something like that, you know, and And then you know And then we could try it out and we would use it not just once but 25 times So we would go poke around at all the little nooks and crann ies of it and try to figure out what we like and don’t every time Of course that we poke into another nook and another cranny We write about it and that helps keep the buzz or start the buzz for it I don’t even remember the name of a search engine snap or something like that I’ll find it out and I’ll point to it from today’s scripting news today is the 16th in case I think I did say that But um But you know, so they go to the insider conference and they all sort of like, you know talk to the VCs and Hey, you know, even if the VC gives you a lot of money, then where are you because how do you spend money to market these days? I mean really it’s all like basically getting the word out.
That’s what you got to do And get people using it so that they don’t just talk about it and then forget about it. They have to feel like Okay, you know every day I’m going to wake up. I’m going to start like looking in this search engine instead of looking at Google And that’s a real real tool order, but that’s the reality And it’s you know, maybe he’s got a lot of innovations and I ’m sure he filed a few patents there, but uh Well, I think it takes more to actually make it successful Uh roll out these days. So now I’ve got the music where I want it What I’m going to do is I’m going to unplug this mofo from usb And then let’s see. So it’s been removed And there’s run dmc. This is going to be a bitch trying to find it Let’s see. What was it? It’s usa for africa, right? So I should have left the dm window up on the screen Oh, what was the number? Ha that’ll tell us I’m sorry. I’m sure you’re very interested in this and the song isn’t even all that great Well, there it is But what’s so cool about it actually is that it’s got all these great stars on it and then and actually they’re saying something That’s pretty nice, you know Okay, so you can hear those people talking outside. They’re smoking too smokers Good thing the window is not open All right, here we go. You ready? Oh Oh Oh There comes a time When we heat a circle When the world Must come together as one There are people dying Oh, when it’s time to lend a hand to light The greatest gift of all We’re gonna go on Pretending to be there by the day Because the moon Somewhere we’ll see the good change In the upper corner That’s great. Make them the way Team the Turner It’s michael jackson Oh Diana Ross Here comes Deon Warwick Oh Really Nelson That’s Al Jarreau and here comes Bruce Springsteen Oh Kenny Loggins Steve Perry That was Darryl Hall here comes Michael Jackson We’ve done Oh, this Yui Lewis and this and Louis Yui Lewis and here’s Cindy Leper And Kim Karns And Yui and Cindy and now Ray Charles Bob Dylan Stevie Wonder And Bruce Springsteen And everybody else So Hey Hey That’s Bob Dylan right there Now We make a better day just you and me We are the world We are the children We are the ones who make the better pay So let’s not kill that I’ll make a better day I’ll cross the way Take a big little bottle of wine Just do your make a better day Just you and me I’m on the river We are the world We are the ones We are the children We are the ones who make the better pay So let’s not kill that I’ll make a better day I’ll cross the way Take a big little bottle of wine Just do your make a better day Just you and me We 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do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way Take a big little bottle of wine Just do your make a better pay So let’s not kill that I’ll cross the way So it’s a question to step up to carefully You don’t see a lot of executives blogging Jonathan Schwartz at Sutton is basically the only one that comes to mind and I think he’s done an artful job of it There was some controversy where he posted some information that normally wouldn’t be discl osed or wouldn’t be disclosed in such a way or whatever and it affected the stock price and created some kind of I think it was about competition with HP and he said something about HP that wasn’t really all that kind I’m not remembering exactly but I remember that there was a controversy about it and I remember thinking, well, so what? He’s a competitor and he doesn ’t like HP but we know that I mean, if he did like HP I mean, really liked HP maybe they should find somebody to run the company who doesn’t like them so much because this is like a company who competes directly with the company that he runs so if you’re looking for an example I guess look no further than Jonathan Schwartz at Sutton he’s doing an exemplary job to my knowledge, I don’t think anybody at Microsoft’s executive level is blogging I know that there’s been there’s been occasional sort of like forays into it there was an Apple executive who marketed Ken Bereske I think it’s his name, he blog ged for a little bit I know GM has a blog but I think it’s run by their ad agency which to me, that means it’s not a blog you know, unedited voice of a person it’s sort of my benchmark of what makes something a blog I think I’ve already answered number eight which is the last question what is different about a company that allows blogging and oh boy, well maybe I haven’t answered what is different about them is that they oh boy you see, the thing is that what I’m really looking for and this goes so far across the board basically in every area that blogging touches is what I’m looking for is like, never mind a company that allows blogging what I’m interested in is bloggers that form companies and because there you’ll find that the philosophy of here’s another sort of key phrase key identity for blogging is come as you are and that’s and we’re just folks so it means like you know, the joke the joke way of saying it is that he’s blogging in his pajamas or he’s not wearing any pants or whatever that’s a sort of cute, maybe even derogatory demeaning way of saying come as you are I mean if you’re wearing jeans and sneakers and a t-shirt that’s fine, we’re just blog gers here and so a company that was built out of bloggers would have an idea of what it was doing, presumably a good company built out of bloggers would know what it’s doing and would be already tied into the community would already have a fantastic publicity machine public relations for this company really would mean relating with the public as opposed to relating with the press they would have so many advantages over their competitors it’s sort of like when users form companies, I wrote about this it’s how to make money on the internet version, there was a first version written in 2000 and a follow-up, I think it was 2002, which basically says that it’s easier for a user to become a manufacturer than for a manufacturer to become a user and it’s ironic because the conventional wisdom is that it’s the other way around that users you know, the reason why we have to go to the mountain and pray at the altar of the geniuses that work inside the, you know, hugely rich and deep companies and big companies that we admire so much is because we poor little people don’t have the ability to do what they can do which I think we pretty well debunked, I think that actually the act of creativity is something that only a person can do a company really can’t do that and when creativity is the product then, you know, you have to look to a small group and maybe just an individual and so the users basically will get ideas for products and manufacturers to the extent that they can embrace that concept and profit from it well, that would be a company that allows blogging would be very well tied into the network of users who are, you know, thinking about their products and not defending against them and not trying to protect themselves from them but rather enjoying the interaction and finding it very intellectually gratifying to learn from them. I wrote about this in my piece about RSS yesterday that the reason why RSS has been successful to the extent that it has been successful is that it’s because the users are driving it and not the tech industry. The tech industry Yahoo and Microsoft as two examples of doing it the right way are basically just using the technology as it came out of the blogging world and finding it that it works really well and, you know, my guess is that if they had tried to screw with it they would have been left out of it and I think that ’s by the way is where Google is. Google is going to need to swallow its pride and get in there and use the technology that was created outside of Google and it’s hard for them to do it because they’ve been such a successful like juggernaut of money making that, you know, for them to think that perhaps they could, that some other people had done something that was worthy of them supporting well, you know, they were born on that premise.
They didn’t invent HTML or HTTP yet they built a phenomenal company off of those two standards and they need to do it again and the question is how far will they have to slide before they actually get this and actually start doing it. Now, I’d love to be proven wrong on this one I’d love to find out that they have a great aggregator in the works and they have a new Ajax version of the blogger interface, you know, user interface and a really phenomenal API for that and it’s all, you know , going to be announced on Monday morning we’ll spend next week just figuring out wow, you know, look at how the world changed see, that would be, that would be lovely but only if they respect what everybody else has done so that we don’t all like have to like, you know, justify our existence after that you know, but you know, we’ll see what happens anyway I really appreciate, oh wait, there’s one more, oh my god, oh my god there’s so many more questions how do I see blogging changing business why did I not see these, some people call you the father of blogging what’s the biggest mistake a corporate blogger could make I’m going to have to do another one of these, that’s obviously the case because, you know, I was just let’s see where we are in terms of time yeah, 37 minutes it’s amazing how close we got to 40 so, and I’m starting to get talked out and it’s looking like it’s a nice day outside, it’s about 1. 30 here in Florida, so I’m going to call it a day right now and I wish you all have a great day a great, you know have some coffee, if it’s morning where you are, like take some notes yeah, listen to some great tunes and you know, keep on keeping on alright, see you later, bye